GOODLUCK offers a fully bespoke service.

With obsessive attention to detail and guided by our philosophy of craftsmanship and timelessness, we use only the finest materials.

Sourcing all our fabrics and haberdashery from only reputable mills and manufacturers, every bespoke garment is designed to offer the highest level of quality, comfort, and precision.

GOODLUCK'S bespoke service is available at our Dubai flagship atelier, either as a walk-in service or by booking appointment. We are also able to visit our client at their chosen location.

A Latin phrase meaning "seize the day."  Carpe diem is a philosophy that encourages individuals to make the most of every moment.

Embracing spontaneity and the aforementioned philosophy is the inspiration behind our Carpe Diem line, which includes our safari overshirts.

Featuring a flamboyant one-piece spread collar, our collection of holiday shirts is made from 100% organic cotton.

Offering both luxury and comfort in equal measure, this timeless and sophisticated design is the perfect choice for any gentleman's holiday wardrobe.

Featuring an icon collar, our collection of grandad collar casual shirts is made from breathable and durable 100% organic cotton.

Cut with a slightly high band collar designed to frame the face, flatter the neckline, and a hand-picked selection of colours to suit any wardrobe, these luxurious shirts are the epitome of style and sophistication.

Fragrances is an experiential journey of discovery. Like clothes, fragrances are contextual and deemed an essential accompaniment for the well-dressed man.

As such, we have curated a unique blend of four fragrances to pair with our capsule collection of clothing.